Straight Forward Footwear

90% of Americans are hurting themselves with

unhealthy and shortsighted footwear choices.

Get the straightforward consultation with us first

Your shoes can help or hurt many pain points, 

your posture, balance & fall risk

We offer a quick comprehensive recommendation without the for-profit bias and manipulation

INTRO VIDEO 1 Minute

Then Pick one:

Light Version 7 Minutes

Or

Recommended 15-25 Minutes


For-profit retailers mislead people towards bad choices, and customers don't have the knowledge skillset to interpret what is truly best for them.

What makes us different?

For-profit business biases and the need for profit margins dictate poor sales ethics.

We aren't profit driven, and we want to educate you.



 Helping you to help yourself to stronger footwear insights.

eric@straightforwardfootwear.com

Mission of the project

Imagine if you never had to worry about biased footwear recommendations again. At Straight Forward Footwear, we’re here to offer you free, unbiased, and comprehensive footwear recommendations tailored to your unique needs. We ask the difficult questions that traditional footwear retailers don't want to ask. Our recommendations take guidance from the many peer reviewed medical journals, linking fundamentals of human movement through your story, to matching footwear recommendations. Let’s transform the way you choose your shoes.

We provide no-cost, bias-free, comprehensive, and accessible footwear recommendations.